Why Email Marketing?

Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:

• 9 billion people use email applications

• 91% of consumers check their email on a daily basis

• 86% of consumers would like to receive promotional emails from companies they do business with

• 1/3 of consumers have purchased products and services from emails

• For every $1 spent in email marketing, the average return on investment is $44.

The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.

Drive more revenue by sending effective email campaigns:

Responsive Emails

Creating HTML Emails that render well on desktops, tablets, and mobile is more than an art; it's also a science. Our designers do both!

Better Deliverability

We make sure not to spam your subscribers, which helps in improving the deliverability of the emails we send.

Email Campaigns

You can't build a house without a blueprint. We help you define what to say and when to say it. Best of all, we can execute too!

Segmented Emails

From small lists to large databases, our experts constantly analyze your data to help you make the most of your email campaigns.

Reports

Click and open rate reports are old school. See the real-time performance of your campaigns with our interactive reporting dashboard.

Full Service

Whether you need a little bit of help or a full-fledge email services, our experts will help you to get the most out of email marketing.

What's Included in Our Email Marketing Services

BUILDING OPT-IN EMAIL LIST

Working with your team to add opt-in email signs up to contact forms

Utilizing other social media and paid strategies to continue to grow the list

Adding new opt-in sign-ups for before each new email blast

2DESIGNING CUSTOM AND PROVEN-TEMPLATE EMAIL LAYOUTS

Analyzing what content most users interact with on your site

Working with an experienced designer to create an email template that fits your brand

Using data from previous email campaigns to incorporate proven design elements

3CREATING CUSTOM EMAIL CONTENT

Working with your company and target audience to write valuable content for them

Running contests and giveaways to increase engagement

Designing for engagement and conversions

4TRACKING YOUR EMAIL CAMPAIGNS

Tracking sends and delivery rates

Tracking open and click-through rates

Tracking web visits, leads, sales, and revenue for each email blast

5TESTING YOUR EMAIL CAMPAIGNS

Split-testing subject lines

Split-testing send times and dates

Split-testing copy and offers

And more!

6ADVANCED EMAIL MARKETING STRATEGIES

Marketing automation

Customer retention email

Win-back email campaigns

And more!

PeopleNTech’s Goal Focused Email Marketing Services:

Our agency’s email marketing services help you speed up your sales cycle. The goal of email marketing is to move your prospects from one stage of your sales funnel to the next. In other words, our agency will send emails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.

Email Marketing Strategy

The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent and how they will progress leads down your marketing funnel.

Lead Magnets

The next thing our agency will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.

Website Call-to-Actions

The next step our email marketing agency will take is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.

Advertising Campaigns

The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.

Email Marketing Software

Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.

Email Newsletters

Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

Email List Maintenance

Our agency will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.

Email Marketing Reporting

Our agency will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.

Over the years, the way Email as information technology has changed significantly. Despite the mountains of spam messages and various, useless emails people have grown accustomed to, it is still quite a viable way of marketing and furthering any company or business. First off, it is one of the easiest ways to reach one’s, mobile customers. Email marketing gets you through to your customer’s mobile as most of them rely on their cellphones to read and act on their emails. Using email marketing, you can keep your customers effectively, informed of what your company is doing, drive up your sales, integrate easily with other marketing tactics – all with the comfort of running an effective campaign quite inexpensively.